The new book by the two key entrepreneurs starters in 37signals, Jason Fried and David Heinemeier Hansson, Rework, has been much anticipated and is now treated as some kind of new business philosophy bible. A good portion of the team has read it, and our collective verdict is: Nice, but mostly harmless.
Fried and Heinemeier Hansson have written down their views on how to run a (small) business in the 21st century. What reads like a 270 page prep talk (nevermind the sheer size, it is interlaced with many neat drawings and can easily be read in two hours) in facts hold many truths which should be common sense. True, what they describe is a contemporary and progressive way to get things started – and done, eventually.
But rather than drawing a map to the Holy Grail, we are of the opinion that what they have put into words is in fact what many young starters (don't call them entrepreneurs, the two authors say) are already practicing today. We see it everyday in our company. We hope that this book is an inspiration to those stuck in old business models and an affirmation to those who do things nu-skool.
Because after all, it boils down to a simple truth: Do what you love and be cool about it. Don't let your work become a hassle, because if it does, you won't love it anymore.
(And as usual, we say: Support your local bookstore!)
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entrepreneursstarters in 37signals, Jason Fried and David Heinemeier Hansson, Rework, has been much anticipated and is now treated as some kind of new business philosophy bible. A good portion of the team has read it, and our collective verdict is: Nice, but mostly harmless.Fried and Heinemeier Hansson have written down their views on how to run a (small) business in the 21st century. What reads like a 270 page prep talk (nevermind the sheer size, it is interlaced with many neat drawings and can easily be read in two hours) in facts hold many truths which should be common sense. True, what they describe is a contemporary and progressive way to get things started – and done, eventually.
But rather than drawing a map to the Holy Grail, we are of the opinion that what they have put into words is in fact what many young starters (don't call them entrepreneurs, the two authors say) are already practicing today. We see it everyday in our company. We hope that this book is an inspiration to those stuck in old business models and an affirmation to those who do things nu-skool.
Because after all, it boils down to a simple truth: Do what you love and be cool about it. Don't let your work become a hassle, because if it does, you won't love it anymore.
(And as usual, we say: Support your local bookstore!)