Last night saw another installment of the Marketing Chuchi meetup, the first one actually that involved some rudimentary form of cooking (aka heating up deep frozen, but yummy, stuff in the oven). Wuala hosted the event and Tao Tao of GetYourGuide.com presented their Marketing strategy.
GetYourGuide is, in a nutshell, a market place for event providers in touristic destinations. The traveller can, after she has decided upon the means of travel and accommodation, book something to do on GetYourGuide. We got the impression that the team is well set-up and that this is a company very likely to succeed, if they manage to become a big player in their niche as quickly as possible.
As far as their tactics are concerned, they seem to apply a very down-to-earth mixture of Marketing & Sales. The advantage of GetYourGuide is that there aren't that many players in their field yet, that the biggest competitor seems to be a bit slow-moving (our impressions, not Tao's words!) and that they have a clear revenue model.
If you are working in Marketing and live in Switzerland's Zurich area, feel free to join the Marketing Chuchi group!
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GetYourGuide is, in a nutshell, a market place for event providers in touristic destinations. The traveller can, after she has decided upon the means of travel and accommodation, book something to do on GetYourGuide. We got the impression that the team is well set-up and that this is a company very likely to succeed, if they manage to become a big player in their niche as quickly as possible.
As far as their tactics are concerned, they seem to apply a very down-to-earth mixture of Marketing & Sales. The advantage of GetYourGuide is that there aren't that many players in their field yet, that the biggest competitor seems to be a bit slow-moving (our impressions, not Tao's words!) and that they have a clear revenue model.
If you are working in Marketing and live in Switzerland's Zurich area, feel free to join the Marketing Chuchi group!