Rise and shine, early birds! Michael and I kicked off September with yet another early visit to the Social Media Gipfel, the Zurich meetup of Marketing and Social Media experts. For the fifth installment, it was all about Monitoring.
Oriana Chiandusso of the Swiss Federal Mail's bank Postfinance and Markus Maurer of medical supplier Ypsomed gave some insights into how they go about their daily business.
Oriana applies the pro tool Buzz by Meltwater for checking out what people are saying about Postfinance on the Web. However, currently, she is only listening and not (yet) engaging in a conversation with Postfinance customers. Buzz itself looks interesting, but comes at a hefty price of 10,000 (Swiss Francs, I suppose, about 9,840 USD) per licence per year, so it is probably out of a boot-strapped Start-Up's league.
It seemed that there is no grand strategy behind what Oriana is doing and she seems to put quite a lot of time into setting up the monitoring mechanisms and into the monitoring itself. It was especially interesting to note that even the biggest of Swiss institutions don't have a masterplan when it comes to the basic proceedings of Social Media business. However, we are of the opinion that merely listening can not be the ultima ratio, after all Marketing is a conversation about your product.
Markus goes even more basic: He mainly uses Google Alerts and Hoosuite for Social Media Monitoring on his company Ypsomed and product-related topics. Since this is basically how we do it here at Amazee (and I've done before with other companies), there was nothing much new here. But it seemed to strike a nerve with some of the other attendees (which only speaks for the diversity of the crowd).
The next Social Media Gipfel meeting will take place on November 3rd, you can sign up a couple of weeks ahead of the date on their own site. To ensure you are not missing out on anything, follow @smgzh on Twitter. And thanks again for Marcel and Peter for organizing! – Also, you can see the rest of Michael's pictures in his flickr account.
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Rise and shine, early birds! Michael and I kicked off September with yet another early visit to the Social Media Gipfel, the Zurich meetup of Marketing and Social Media experts. For the fifth installment, it was all about Monitoring.
Oriana Chiandusso of the Swiss Federal Mail's bank Postfinance and Markus Maurer of medical supplier Ypsomed gave some insights into how they go about their daily business.
Oriana applies the pro tool Buzz by Meltwater for checking out what people are saying about Postfinance on the Web. However, currently, she is only listening and not (yet) engaging in a conversation with Postfinance customers. Buzz itself looks interesting, but comes at a hefty price of 10,000 (Swiss Francs, I suppose, about 9,840 USD) per licence per year, so it is probably out of a boot-strapped Start-Up's league.
It seemed that there is no grand strategy behind what Oriana is doing and she seems to put quite a lot of time into setting up the monitoring mechanisms and into the monitoring itself. It was especially interesting to note that even the biggest of Swiss institutions don't have a masterplan when it comes to the basic proceedings of Social Media business. However, we are of the opinion that merely listening can not be the ultima ratio, after all Marketing is a conversation about your product.
Markus goes even more basic: He mainly uses Google Alerts and Hoosuite for Social Media Monitoring on his company Ypsomed and product-related topics. Since this is basically how we do it here at Amazee (and I've done before with other companies), there was nothing much new here. But it seemed to strike a nerve with some of the other attendees (which only speaks for the diversity of the crowd).
The next Social Media Gipfel meeting will take place on November 3rd, you can sign up a couple of weeks ahead of the date on their own site. To ensure you are not missing out on anything, follow @smgzh on Twitter. And thanks again for Marcel and Peter for organizing! – Also, you can see the rest of Michael's pictures in his flickr account.