Blogs

By Daniel Truninger 6th November 2012 Business, Drupal

It is our pleasure to announce the release of FIDES Business Partner

The Zurich-based company is the result of the three-party merger between KMU Businesspartner, agino Management Consulting and FIDES Equity Partners. FIDES Business Partner provides investment advisory services as well as capital and management capacities for SMEs.

Due to our development of KMU Businesspartner's website, one of the merging partners, we were mandated to do the same for the new company's web presence.

The KMU Businesspartner site was frequently used as showcase (e.g. at DrupalCon London) for responsive web design and the Omega theme in the Drupal community. As mentioned in the Hofrat Suess blog post, we already released a first site on the most recent iteration of our favorite theme and decided to use Omega 4 for a second project.
 
 
Beside being fully responsive, like the merging partners' previous site, the new site features some subtle parallax scrolling elements to give the site a smart appearance.
 
By Michael Schmid 4th November 2012 Drupal, Events

Drupal Camps and Cons are just awesome. There are so many things to do: attend sessions, listen to keynotes, meet new people while having fun. 

But there is also another thing happening which is not really seen by most of the attendees: Drupal Core Development.

The core contributors use these opportunities to meet in person and decide about things which are hard to discuss via IRC or the Drupal.org Issue Queues. These meetings not only happen before or after the actual conference, also during the conference. Usually there is a Coder Lounge where people are working on Drupal's Core and drive it forward.

Especially here at BADCamp, it is the last real possibility to define things before the Drupal 8 Feature Freeze. This means everybody gives more than 100% to make the next Drupal version the best it can be.

As an active contributor to the Drupal 8 Multilingual Initiative it is essential to attend these meetings in order to know at first hand what was decided. And of course to get a lot of coding done.

See all pictures from BADCamp 2012 here.

This week we take a look at the effects that Sandy had on to the Internet in NY, appreciate a Hitchhiker's Guide to the Galaxy reference and see what's possible with CSS. Enjoy.

Social Media

Marketing magazine: Goodbye, Facebook, and thanks for all the fish…
Simon Dell argues that Facebook might have lost its must-have status for businesses. 

Food for thought

The Economist: How to lie about wine
If you're not a wine buff, the world of fermented grapes might seem a daunting place. The essence of this article might get you out of your pickle.

Technology

Mashable: What Will It Take to Get the Internet Running, After Sandy?
A little insight in to the less obvious damages made by Sandy. 

Internet Archive Blogs: 10,000,000,000,000,000 bytes archived!
The often so useful digital library Archive.org announced that it had surpassed the 10 petabyte threshold. An impressive figure which in a few years might loose some of its glamour.

Tweet that cut through the noise.

A great illustration of CSS' powers.

By Daniel Truninger 2nd November 2012 Business, Drupal

Drum roll, please, for the launch of our latest client project: Hofrat Suess! If you are looking for a digital marketing and communication agency in the Greater Area Zurich and have a sweet tooth, you should to add Hofrat Suess to your shortlist. The two, self-proclaimed, Digital Brothers decided to offer their services directly to customers and hence started their own agency in Winterthur.

From a Drupal point of view, we are happy to announce that Hofrat Suess is our first Omega 4 website. Yes, that's Omega 4 as in 7.x-4.0-alpha1! After extensive usage of Omega 3 we felt the time was right to give the future of our favorite Drupal theme a go.
 
So much for our part. Now we wish Clemens M. Schuster and Marc Suess all the best with their venture and their gorgeous responsive website.
 
By Andrew McClintock 31st October 2012

As a web designer it's easy to find yourself staring at a screen all day, spending countless hours typing, clicking, dragging, and dropping. While mastering this part of the job is undoubtedly essential, the repetitive nature of keyboard, to mouse, to keyboard is dulling at least part of your right brain. 

I believe as a designer you should, at times, step away from the computer and create something with your hands.
 
Among other benefits, physical expression of creativity can force you to problem solve in different ways, provide a sense of accomplishment unattainable with ones and zeros, and most importantly, rekindle your love for the creative process. 
 
I try to work with the tangible on a regular basis. Here are a couple of real-world projects I've worked on in past week.
 
This gourd was home-grown by my grandmother. After letting it dry in my garage for nine months, I cut it open and fashioned this silver leaf bowl.
 

And just last night I carved another gourd, this time a pumpkin for All Hallows' Eve.

From all of us here at Amazee Labs, Happy Halloween everyone!

Dear reader, here are the five items that impressed us most. Enjoy!

Business

How do our favorite tech companies make money?
Ever wondered how web services monetize and if they manage to be profitable? SEER Interactive's website sheds some light.

Social Media

The one million tweet map
This website does what it says on the tin. It creates a real-time map of the last one million geolocalized tweets.

Food for thought

TEDxZurich
Last Thursday the third installment of TEDxZurich took place at TV Studios of SRF / tpc. If you missed the live stream and can't wait until the videos are released you might want to read our four-part blog post series which was written on the day.
Part I | Part II | Part III | Part IV

UI / UX

Co.DESIGN: AOL May Have Invented Email’s Next UI Paradigm
The way that email inboxes look hasn't really changed in last few years. AOL (remember them?) introduced a new product which could challenge the status quo.

SEO

Search Engine Roundtable: Fake Google+ Local Reviews By SEO Company Backfires
The opportunities to improve one's position in a search engine, in the short term, left one company look rather suspect.

By Gregory Gerhardt 25th October 2012

José del R. Millan: Mind controlled Machines
Machines, again! José Millan brought us closer to the brain-controlled ones. How do they work? - People deliver mental commands. The machine decodes it. However, both sides are learning agents. They need to get couple in order to cooperate. In a live demo his colleague remote-controlled a robot in their EPFL offices wearing an electrode hoodie. And tang, it worked!

Jacques Neirynck: The Swiss confederate model applied to Europe
We have to stop asking what Europe can do for Switzerland, but ask what we can do for Europe. The most valuable contribution would be the Swiss federal model: A sound amount of basic democracy (a popular vote can be right or wrong, but people identify themselves with the decision), local autonomy and a federal council, not a government. Furthermore we should become what California is to the United States - THE breeding ground for European invention and innovation. Switzerland is at the top of immigration countries. Every second baby born in Switzerland holds two passports. We are a multi-nation already.

Eleanor Tabi Haller-Jorden: Gender Biases
Women earn less for the same degree. One 10 men in a board of directors come 1.5 women only. What's the reason? Very often perceptions and stereotypes. We hear "leader", we think men. We hear "diversity", we think women. Eleanor tackles these stereotypes that are propagated day by day and hamper the career opportunities of women. What is a very practical intervention? Leverage the differences, ignore the gender.

Enrique Steiger: Swisscross, protecting health care in war times
Enrique Steiger is a plastic surgeon by day, by mission he operates in war zones. Staff casualties in areas of conflict have doubled over the last 2.5 years. The point he makes is simple: War surgeons have to be protected by force of weapon. The project that could enable the lightly weaponed shield for hospitals and medical supplies is Swisscross. A strong cause that still needs a mandate. 

Jan Henrik Hansen: Musical Sculptures
This is mind-boggling. Jan Henrik and his colleague materialize music or "audiolize" architectural structures. Live jam with digital visualization included. Refreshing!
 
Wow, that was another great day, thanks to the TEDx team and sponsors!
 
By Gregory Gerhardt 25th October 2012 Events

Charles Eugster: Combatting Ageing Problems
This man is 93 years old and he is amazing. He held a firework of a speech and earned a hurricane of an applause. Eugster, a dentist by background, rowed and bodybuilded internationally at ages of 80 years and more. The English gentleman's mission is to prevent the world from obesity and a phlegmatic old age. Obesity has doubled since 1980. 12% of the world's population is obese. In other words a world pandemic. By 2030 a forecasted 50% of the US population will be obese. Regarding the continuous ageing of human population there will soon be more people over sixty than children under 15. 92.2% of the 65+ have one or more chronic diseases. Three factors contribute to successful ageing: Work, Diet and Exercise. "Retirement is voluntary or unvoluntary unemployment for up to 30 years!". Inactivity kills. If somebody can kill the Grim Reaper it's Charles Eugster.   

Stelian Coros: Researching Human Locomotion
More than 200 muscles are activated and in complex interplay when humans walk. Stelian researches into the theory of locomotion. Applications range from Disney's animated movies to supportive devices for disabled people. 
 
 
Jorge Vinuales: A tax on bottled water
150 times the price that water companies pay for the water at the spring the client pays when buying bottled water in the store. Water is scarce: Only 2.5% of water is freshwater. Water is still an unfulfilled need: About a billion of the world's population have no access to running water. The environmental impact of the water industry is significant. Citing an honest statement from a senior corporate officer "When we're done, tap water will be relegated to showers and washing dishes". Not for Jorge. The idea he suggests: Add a tax of 3% tax on every bottle which would make a 1.5 billion for building infrastructure in the developing world. I'm interested to see if TEDx Zurich is going to provide tap or bottled water next year.
 
 
Thomas and Christian took us on an extreme journey through their double success at the Red Bull Xalps. They explained how they shared their responsibilities and how they prepared to go to the limit of their paraglider, body and mind. Sounds like fun? Stay tuned. They are one of the teams selected for the 2013 edition of the Red Bull Xalps.
 
 
Jurczok 1001: Music Act
More cool music. This time a looped remix. 
 
 
By Gregory Gerhardt 25th October 2012 Events

Davide Scaramuzza: Flying robots
From swimming robots to flying robots! Davide was the man for us boys in the audience. Unlike our toystore helicopters, Davide's robots can fly without motion capture system or remote control. In order to navigate autonomously they need to know where they are, however, GPS is not used since it's not a reliable system. While it flies the helicopter constructs its own map of the environment. Several helicopters can fuse their maps. Besides all play, what's the real interest in autonomous flying robots? -They can be taken to environments where human beings cannot fly or flights would not be economic, e.g. search for survivors after an earth quake or do environmental monitoring using helicopter swarms. The great presentation was crowned by a live show (behind safety net).

Ellen't Hoen: Medicine Patent Pool
After Roger de Weck's address, Ellen't Hoen took the stake with a pledge to establish medicine patent pools to tackle epidemics in developing countries. Unprecedented in pharma it was applied while battling HIV/Aids. The model has proven to work for all sides - the innovators and the people in need. By establishing publicly funded patent pools, the patent holders can hand their patents over - against compensation. The patent pool hands the production rights to generic manufacturers. From conflict to collaboration.
 
 
Domi Chansorn: Music Act
Spheric flows and a smoky voice. Our Victor would have loved this one!
 
 
Hugo, the talented technical director gave us a brief overview of the waves the last TDXs have caused. TEDx inspires action.
 
 
Christoph von Toggenburg: Humanity in Action
Christoph's mantra is: Feel - Like - Act. Having grown up in a picture perfect Swiss village he was inspired by his parents to see the world with the eyes of the others (feel). In 1988 he launched his first project "Run for Help" (270 km across the alps) to fund a children's home in Romania (ending up with money that fed 300 children for one year). Then he launched "Bike for Help" and rode his bike "Chaschper" from India to Switzerland to fight leprosy. In 2010 he cycled across the Himalayas. At that time he was cycling for mentally destitute women. Leaving the comfort zone has no doubt inspired this man's life. And helped thousand of people all over the world. Be the change you wish to see in the world.
 
 
By Gregory Gerhardt 25th October 2012 Events

TEDx Zurich, the intellectual antidote to the daily grind is back in town! Here is what we got to see in an amazing first two hours.

Mikael Colville-Andersen: Bicycle Culture by design
Liveable cities! That is Mikael's mission and job. Referred to as Denmark’s Bicycle Ambassador he's firm on getting our cities back in the hand of pedestrians and cyclists. His solution? Design instead of engineer! Develop cities according to human needs, not mathematical models. Observe human activity right in place - then start paving the natural paths. He left us with a quote that I only caught half but might best visualize Mikael's guiding spirit: "Cities are erectoned on spiritual columns. Like giant mirrors, they reflect the hearts of their citizens...". Who wants to be reflected by a car city? If you want to find out how bicycle (un-)friendly Zurich is, check their Copenhagenize index.
 
 
James B. Glattfelder: Complex Financial Systems
Complex systems are hard to map, however, they are only the result of few simple rules of interaction. Every complex system is understood as a network of nodes. For example ownership networks. Physicist Glattfelder's scientific interest: Who are the key players in the world economy? Who controls the world? In his studies 13 million ownership relations were analyzed. The finding: In the center there's a core of highly connected companies with 36 of the transnational companies owning 95% of the world's revenues. These 36 TNCs again are held by 737 top players that control 80% of their equity. Mostly institutional investors in the US and the UK. No doubt, an economic eye opener.
 
 
Stephen Malinowski: Video Animation & Music Performance
I saw music!
 
 
Istvan Görgényi: Hunting Territories
We are territorial animals. We don't like our neighbors to interfere because it might conflict with our interests. However, since we live in a highly complex, interconnected world we don't have the luxury to isolate ourselves anymore. We have to cooperate and share problems and solutions. Deepwater Horizon platform was the example he used to visualize the territory theory including the four core companies BP, Mineral Management service, Halliburton and Transocean. According to Istvan, Transocean and BP's territorial overlap basically triggered the blast. The conclusion. The top management of BP didn't realize that they had a responsibility on the territorial overlap. Top management doesn't like to hear bad news and if there's no feedback system (including overlapping areas) management is blinded.
 
 
Bradley Nelson: Micro and Nano Robots
How do bacteria move? They swim. If you remember the movie Fantastic Voyage or would like to get a robot swimming in your blood stream, then mechanical engineer Bradley Nelson is your man. Bacteria swim by rotating their flagellar filaments (discovered in 1973). Based on this finding, Bradley is working on propelling his little things with an artificial bacterial flagella (10 microns only!). A use case could be to deliver drugs into specific areas of the body. The scientist describes, the engineer builds what never was!
 
 

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